Resume

Chalanna Newbill
design | motion | branding | art direction
Campbell, CA, USA | 650-353-1903 | chalanna_banana@me.com

I am a designer, storyteller, and visual artist. A committed pursuant of honed craft, I enjoy building relationships with the people and world around me. I have an insatiable curiosity and go to great lengths to discover and research new technologies, digital content, and methodologies to implement and share.


One Fresh Banana | Creative Director
Consulting small to mid-size companies with services design, brand, and identity. Crafting visual systems and fine-tuning user journeys. Creating the right solutions for physical product and digital media, marketing campaigns, and events. Providing technical training and business consultation to clientele with software, content management, and social media. Contract and freelance work with Hallmark, local retail stores, non-profit organizations, and other up and coming fields.
June 2006 - Present California, United States
Avenue5 | Multimedia Creative Manager, Corporate Marketing and Communications
Oversee and provide creative direction for the conceptualization, development, and completion of corporate communication and marketing’s design projects. Develop creative campaigns and themes. Projects include, but are not limited to video, print, presentation, and documentation for commercial marketing and internal use. Responsible for launch of new brand, Spring 2016. Designing logo, color palette, collateral, brand story, guidelines, user how-to, templates, promotional items, day-today materials for our properties like signage, apparel, forms, etc.. Brand management and ensuring consistency in the company style and brand across all formats; managing the brand in the day-to-day with our associates as well as our suppliers. Create creative briefs and storyboards. Propose concepts and create design comps for internal teams. Establish and maintain corporate digital library of assets. Manage aggressive deadlines and projects within corporate marketing creative calendar.Liaise with suppliers and contractors to meet and exceed project requirements within budget for printing, promotional items, production fees, and other products and services.
November 2015 - Present Washington, United States
GuideSpark | Senior Designer, Art Direction | Brand Management
Brand management of 90+ strategic and enterprise level accounts within Premium/Plus product tier with companies such as Morgan Stanley, apple, Gap, LinkedIn, Pepsi, Adobe, ADP, and others.. Providing overall art direction for projects and video solutions. Managing the pertinent details of projects from initial creative kick-off meeting to delivery of solution. Building trust with clients by designing and presenting solutions, developing creative briefs, toolkits, style guides, and customized content with motion graphics showing brand/information design, and overall look/feel.
April 2013 - November 2015 California, United States

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