Chalanna Newbill
strategy | brand | | creative direction | design | motion 
San Jose, CA, USA | 650-353-1903 | chalanna_banana@me.com
I am a strategist, designer, and storyteller. Along my creative journey, I have had the pleasure of partnering and working on behalf of small to enterprise companies in Silicon Valley and beyond. Want to collaborate? Let's have coffee
Avenue5 | Multimedia Creative Manager, Corporate Marketing and Communications
November 2015 - Present
Overall corporate marketing design:
Oversee and provide creative direction for the conceptualization, development, and completion of corporate communication and marketing’s wide range of design projects, themes, and campaigns. Cyclical maintenance + project management



Brand development and management from creative aspect: Responsible for launch of brand, Spring 2016. Brand refresh 2018. Designing logo, color palette, collateral, brand story, guidelines, user how-to, templates, promotional items. Ensuring consistency in the company style and brand across all formats; managing the brand in the day-to-day with our associates as well as our suppliers.

Product design and management of online marketing store: Design and manage inventory for 115+ products, branded and designed specifically for managed properties. Introducing spring and fall new store items as possible.

Associate engagement and culture: Strategize and engage our 1,300+ associates, content creation and management of blog posts, social media, video, custom products and promotional items

New business development: Research and implement email, landing pages, video, and other strategies for pipeline development

Event design: 
Concept and strategize overarching theme in annual conference design system for 100+ items including signage, video, presentation decks, unique promotional swag, and more for 300+ participant leadership associates as well as other reoccurring annual events



Key Collaborator for in-house creative agency services: 
concept and framework initial services offerings, budget model and forecast, recruiting with creative specialist and in-house team

Technology implementation: research, discovery calls, services comparison, and budget forecast for digital asset management, project management, RFP platform, template creation, creative tools and resources, and more
GuideSpark | Senior Designer, Art Direction | Brand Management
Brand management of 90+ strategic and enterprise level accounts within Premium/Plus product tier with companies such as Morgan Stanley, apple, Gap, LinkedIn, Pepsi, Adobe, ADP, and others.. Providing overall art direction for projects and video solutions. Managing the pertinent details of projects from initial creative kick-off meeting to delivery of solution. Building trust with clients by designing and presenting solutions, developing creative briefs, toolkits, style guides, and customized content with motion graphics showing brand/information design, and overall look/feel.
April 2013 - November 2015 California, United States
One Fresh Banana | Creative Director
Consultation and strategy design, brand, and motion. Crafting visual systems and fine-tuning user journeys. Creating the right solutions for physical product and digital media, marketing campaigns, and events. 
June 2006 - Present 

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